YouTube Ads Case Study

KrizRok: From Hidden Gem to 55K+ Views Per Video
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GOAL

Reach engaged fans of similar artists and genres—those already primed to love KrizRok’s sound

CAMPAIGN

Personalised YouTube Ads campaign with tailored video placements optimised for engagement and viewer retention 

RESULTS

55K+ average views per video
80% increase in watch time within the first 2 week as well as higher engagement

 
​“I saw a huge spike in views within days. But more importantly, people were actually watching the full video and commenting. It felt like the right audience finally found me.”
— KrizRok, Indie Rock Artist, Germany

Spotify Playlist Campaign Case Study

Lee Cole: From Unknown to Streamed & Saved

GOAL

Get featured in genre-relevant playlists and reach new listeners who are already fans of similar sounds​

CAMPAIGN

Playlist pitching to genre-matched playlists, regional curator networks and discovery lists

RESULTS

15K+ streams in 2 weeks, high save rates and boosted visibility in 'Fans Also Like' & 'Discover Weekly'

​“I didn’t just get playlisted. I got discovered. The campaign helped me reach fans who now follow me and share my music. It felt organic, not forced.”
— Lee Cole, Indie Pop Artist, South Afrika

Blog & Press Campaign Case Study

Different Artists: From Bedroom Releases to International Media Coverage

GOAL

Build credibility and reach new audiences through trusted media outlets across key music markets​

CAMPAIGN

Feature pitching to curated Outlets including:
Flavourmag 🇬🇧, Happy Magazine 🇦🇺, Tonspion 🇩🇪 ​

RESULTS

Verified press that elevates your profile, drives engagement, and opens playlist opportunities

​“Seeing my name in Flavourmag and Tonspion made everything feel real. It was not just exposure—it was validation. Claudia eRecords' team knew exactly where to place me.”
— Zacharria, Indie Artist, Australia