Claudia, the owner of Claudia eRecords, founded the company after many years of marketing experience in multinational organisations. Broadly skilled with an Advanced Diploma in Business (Marketing) and a Diploma in Digital Marketing from The Chartered Institute of Marketing in the UK, Claudia is an experienced professional with a successful track record in the entertainment, music, promotion and marketing industry. She is focused on discovering and signing new music talents, coordinating marketing strategies, improving and managing artists’ social media presence, defining strategy and music business plans for new artists as well as identifying new trends.
Through the work with her German based promotion agency Hawelka-Event-Promotion, which specialises in artist management and music & radio promotion, Claudia quickly realised the need to provide tailored online marketing and social media activities for artists as well as a one-stop solution for music distribution. As a result, the idea arose to create and own a record label in order to provide additional services to artists such as digital distribution of their music, tailored marketing and promotion strategies as well as management of their Social Media activities.
Claudia eRecords is distinguished by its diversity in the artist's portfolio and in the fields of activity. The record label services range from digital music distribution, music and radio promotion to customised marketing and promotion services for artists.
Through the work with her German based promotion agency Hawelka-Event-Promotion, which specialises in artist management and music & radio promotion, Claudia quickly realised the need to provide tailored online marketing and social media activities for artists as well as a one-stop solution for music distribution. As a result, the idea arose to create and own a record label in order to provide additional services to artists such as digital distribution of their music, tailored marketing and promotion strategies as well as management of their Social Media activities.
Claudia eRecords is distinguished by its diversity in the artist's portfolio and in the fields of activity. The record label services range from digital music distribution, music and radio promotion to customised marketing and promotion services for artists.
OUR TEAM
The team is supported by two freelance contractors J.J. and Livia, with J.J. covering the Australian and Livia the German/Swiss/Austrian market.
JJ was born and grew up in Berlin, Germany, where she enjoyed the variety of the Berlin music scene. Her love for music grew fast and soon there was not a day without music in her life. After successfully completing her education in Germany, she travelled to Australia for a 3 month visit. There she lived in Sydney and immersed herself into the Australian music scene.
Back in Germany she completed a 3-year apprenticeship in the insurance industry. JJ especially enjoyed the customer service side of the industry, where she used her experience and intuition to discover the individual needs of her customers in order to provide a great experience to them. She now brings these skills into her role with Claudia eRecords to work with our artists and to help find the most suitable and tailored solutions for them.
After a decade as a professional, she decided to travel again and finally settled in Australia.
Taking the scenic route from Sydney to Brisbane, she finally joined Claudia eRecords to share her love for music with our artists, to assist them on their way to success and to guide each artist while respecting their individuality.
JJ always keeps her ears open for THAT VOICE that could be IT, and now holds the position as artist scout in Claudia eRecords and Hawelka Event Promotion. She also gets involved with music distribution and music promotion as well as artist management.
Back in Germany she completed a 3-year apprenticeship in the insurance industry. JJ especially enjoyed the customer service side of the industry, where she used her experience and intuition to discover the individual needs of her customers in order to provide a great experience to them. She now brings these skills into her role with Claudia eRecords to work with our artists and to help find the most suitable and tailored solutions for them.
After a decade as a professional, she decided to travel again and finally settled in Australia.
Taking the scenic route from Sydney to Brisbane, she finally joined Claudia eRecords to share her love for music with our artists, to assist them on their way to success and to guide each artist while respecting their individuality.
JJ always keeps her ears open for THAT VOICE that could be IT, and now holds the position as artist scout in Claudia eRecords and Hawelka Event Promotion. She also gets involved with music distribution and music promotion as well as artist management.
Livia is responsible for Artist Management and Music Promotion mainly in Germany, Switzerland and Austria. She is a music enthusiast, plays several music instruments and also studies music management at Saarland University in Germany. Her academic interest in music and love for the industry makes her the ideal addition to the team.
We cultivate a close and trustful relationship with our artists. Our most important rules in working with them are respect, reliability and commitment. Our label team requires a positive attitude and great music from our artists in order to stand 100% behind their music and releases.
We cultivate a close and trustful relationship with our artists. Our most important rules in working with them are respect, reliability and commitment. Our label team requires a positive attitude and great music from our artists in order to stand 100% behind their music and releases.
Our goal is to deliver record label services at affordable prices to independent artists. The artists will keep 100% of their control when building a relationship with Claudia eRecords.
We have had multiple successes with our artists, with Zacharria featuring in the Swiss Dance Charts on #1 and Harry Aiden amongst the Top 10. They are also both amongst the Top 50 in the Austrian DJ Charts. Natalie Gauci placed #16 in the UK Club Charts and #4 in the Swiss Dance Charts.
Our label recently also featured in Happy Mag (Australia), Essentially Pop and Flavour Mag (UK) as well as in different other blogs that can be found under Media Coverage
We have had multiple successes with our artists, with Zacharria featuring in the Swiss Dance Charts on #1 and Harry Aiden amongst the Top 10. They are also both amongst the Top 50 in the Austrian DJ Charts. Natalie Gauci placed #16 in the UK Club Charts and #4 in the Swiss Dance Charts.
Our label recently also featured in Happy Mag (Australia), Essentially Pop and Flavour Mag (UK) as well as in different other blogs that can be found under Media Coverage
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